汪清木耳和梅里山珍是支付宝推出的生态脱贫实践的产品。通过建立蚂蚁森林保护地，让5亿用户参与到东北虎和滇金丝猴保护，同时把山里的好产品带出来，让老乡增加收入。
汪清木耳和梅里山珍的包装设计，通过瓦楞纸、产品区域地理等高线、产品和珍惜保护动物插画等设计语言，传递优质农产品的直观感受。设计尽量避免过度包装，降低成本。
消费者拿到农产品，普遍反馈表示喜欢产品的包装。觉得设计精美、物超所值。设计用心又有详细的自然保护区和相关产品信息，可以帮助了解更多产品背后的人和土地的故事。
Wang Qing Fungus and Meili Shanzhen are products of the ecological poverty alleviation practice launched by Alipay. Through the establishment of ant forest protected areas, 500 million users participate in the protection of Siberian tigers and Yunnan golden monkeys, while bringing out the good products in the mountains to increase the income of the villagers.
The packaging design of Wang Qing Fungus and Meili Shanzhen conveys the intuitive experience of high-quality agricultural products through design language such as corrugated paper, product regional geographic contours, product and cherished and protected animal illustrations. The design avoids excessive packaging and reduces costs.
After consumers received the agricultural products, they have responded that they liked the packaging of the products. The design intentions and detailed information about nature reserves and related products can help understand more stories about the people and land behind the products.
