蚂蚁财富伙伴大会，是蚂蚁财富每年定期举行的金融行业盛会，2018年在北京国贸大饭店举行，主题为“新技术，新服务”。
我们为蚂蚁财富伙伴大会设计了品牌视觉形象系统、大会主题视频、系列颁奖视频等。
视觉设计从理财中最常用的数字曲线为出发点，将其转化为品牌的核心视觉语言，例如logo中蓝黄串联的“AF”(Ant Fortune缩写)，大会视觉系统及主题视频中的流动曲线。
在主题视频中，我们以二维结合三维的方式，将品牌视觉转化为生动流畅的动态语言，通过多个细节场景的串联转场，营造和传递出蚂蚁财富所倡导的“构建平等、互信、可持续生态”的核心理念。现场效果简洁大气，极具视觉冲击力和感染力。
The Ant Fortune Partner Conference is a financial industry event held regularly by Ant Fortune every year. It held in Beijing International Trade Hotel in 2018 with the theme of "New Technology, New Service".
We designed the brand visual, branding motion, series of award videos. Visual design started from the most commonly used digital curve in financial management and transformed it into the core visual, such as the blue and yellow series of "AF" (abbreviation of Ant Fortune) in the logo, the flow curve in the conference visual system and thematic videos.
In the theme video, we transformed the brand vision into a vivid and smooth motion language. Through the series transition of multiple detailed scenes, we create and convey the "building equality, mutual trust, sustainable ecology". The design serious had won praise from the guests and all parties on site.
