北京国际摄影周是每年10月在中华世纪坛举办的一个大型摄影主题的公共文化活动，而北京国际摄影年展是其核心展览，我们设计了与摄影周相呼应的系列形象。设计延续了相机的形象，将符号“+”转换为“X”来表达摄影背后思考的重要性。并将视觉“X”灵活的延展于“主题展”、“国际展”、“爆名展”、“收藏展”等版块，应用于展览空间、网站、书籍等不同媒介，拓展了公众对于展览主题的理解和体验。
PHOTO BEIJING is a public cultural event with photography themes held at the China Millennium Monument every October. The first BEIJING PHOTO BIENNIAL is its core exhibition. We have designed a series of images that echo the PHOTO BEIJING. The design continues the image of the camera, transforming the symbol "+" into "X" to express the importance of thinking behind photography. And the visual "X" is flexibly extended in the "Theme Exhibition", "International Exhibition", "Booming Exhibition", "Collection Exhibition" and other sections, applied to exhibition spaces, websites, books and other different media, expanding the public's understanding of the exhibition Understanding and experience of the subject.
