白鹭湾·幾米火车公园由白鹭湾与台湾著名绘本作家幾米共同打造，这是国内首个以蒸汽火车结合绘本图像与创作为内容设计的情景体验式主题公园。园区以爱情为主题，将经典绘本内容打造为公园景观，给游客虚实交织的互动体验。
我们为幾米火车公园设计了品牌视觉形象，设计以园区的一辆上世纪的蒸汽火车为出发，制作了图形logo。字体设计基于主品牌白鹭湾的基础字形，并将它更加柔化，添加了一些手绘感，与公园主题相符合。幾米火车公园以爱情为主题，所以视觉符号以为心形为基础。在此之上我们提供了关于核心图形的多种画面应用组合方式，实现园区中需要插画和平面相结合的特殊需求。
JIMMY PARK is co-created by Bailuwan and Jimmy, a famous Taiwanese illustration book writer. This is the first scene experience theme park in China that combines steam trains with picture book images and creations.
We made a logo for JIMMY PARK based on a steam train from the last century in the park. The typeface is based on the basic glyph of the main brand Bailuwan, and softened it to add some hand-drawn touches to match the theme of the park. JIMMY PARK is based on the theme of LOVE, so the visual symbol is based on the heart shape. For application, we provide a variety of screen application combinations to meet the special needs of the combination of illustrations and graphics in the park.
