数安联盟品牌 BRANDING OF DS&PA

数安联盟品牌 BRANDING OF DS&PA

数安联盟全称为“数据安全与隐私保障联盟”,品牌将将蚂蚁集团已有的数据安全能力“产品化”输出,降低用户隐私数据泄露风险。
我们为数安联盟进行了品牌视觉形象系统和logo motion的设计。“数据”是数安联盟品牌的核心,设计以“数据安全锁”为视觉核心,将流动的数据呈现出视觉条理清晰化,来传递数据安全风险的“可感、可控、可治”。设计将品牌关键词“Safety,Share,Security”做了流动数据可视化的转换,与品牌图形、图像共同构成多维度的动态视觉系统。

Data Security & Privacy Alliance makes the "productizes" of existing data security capabilities by Ant Group to reduce the risk of user privacy data leakage.
We designed the branding and logo motion for the Data Security & Privacy Alliance. "Data" is the core of the brand. The design takes "Data Security Lock" as the core visual, presenting the flow of data in a visually organized and clear way to convey the "sensible, controllable and curable" of data security risks. The design transforms the brand keywords "Safety, Share, Security" into the visualization of mobile data, and forms a multi-dimensional dynamic visual system with brand graphics and images.