联合设品牌 BRANDING OF LISPACE

联合设品牌 BRANDING OF LISPACE

联合设是北京二环内设计师/艺术家社交的著名场所,空间保留前身仓库痕迹,阳光厅每季会邀请艺术家、设计师现场创作。临街设有「合」精品咖啡,屋顶露台独享原段祺瑞执政府旧址的风景。

品牌设计以“LINK”为设计概念,由线连接元素,形成“联合”的视觉印象。整体视觉延展的过程中,“联合”的核心概念也始终贯穿。从标识到导视,从图形到物料,都使用了以线连接的手法,强调元素之间的关系,表达一个由共同交流进而创造空间的概念,构建一个切皆可连接的视觉图景。图形与空间连接聚集,人与人在此交汇共创。

LISPACE is a well-known social venue for designers and artists on the Second Ring Road in Beijing. The space retains the traces of the former warehouse, and the "&" coffee is opened close to the street.

We take "link" as design concept which is connect the elements by lines, and further constitute the space, intending to express a concept of creating space through common communication. During the visual presentation of the design, the core concept of "link" also runs through. From the logo to the signage, the method of connecting with lines is used, and the intention is to build a visual picture that can be connected with everything.