花仙水品牌&导示 BRANDING & SIGNAGE OF HXS

花仙水品牌&导示 BRANDING & SIGNAGE OF HXS

上海韩卓医疗美容门诊部是一家由韩国医疗美容公司运营的医疗美容机构,致力于提供高品质差异化服务的医疗美容服务。

希腊神话中水仙爱上了自己水中的美丽倒影,便永远生长在了近水的岸边。设计以此为灵感出发,首先将水仙的植物叶片曲度融入中文字体设计,形成有机,优雅而纤长的字体。接着将品牌名的韩文字体形成水中的倒影,与中文品牌名在logo中互相照应。半圆图形像自水面生起的日出,给人以温暖和希望感。材质的选择中使用了透明磨砂亚克力与不透明材质组合的方式,增加视觉层次感,同时也保留了轻盈感。

Shanghai Hanzhuo Medical Beauty Clinic is a medical beauty institution operated by a Korean medical beauty company, dedicated to providing high-quality and differentiated medical beauty services.

In Greek mythology, A beautiful youth named Narcissus fell in love with his beautiful reflections in the water and lived forever on the banks of rivers. Taking this as inspiration, the design incorporates the curvature of the narcissus leaves into the Chinese font design to form an organic, elegant, and slender font. Then, the Korean brand name is formed into a reflection in the water, which corresponds to the Chinese brand name in the logo. The semicircle resembles a sunrise rising from the water, giving a sense of warmth and hope. The choice of material uses a combination of transparent frosted acrylic and opaque materials to increase the visual layering while retaining the sense of lightness.