雪莲亮点导示 SIGNAGE OF XLLD

雪莲亮点导示 SIGNAGE OF XLLD

雪莲·亮点文创园位于北京市东城区东四南大街,紧邻“故宫-王府井-隆福寺”文化金三角片区,是位于城市中心的花园人文美创空间。2021年末,INWA DESIGN因未设计寻找新的办公地点,机缘巧合下来到了雪莲·亮点。同时受委托开始了这里的导视系统设计。

亮点空间,有着对“光”极其严苛和执拗的高标准。导视设计从“光”的概念出发,文字信息随光发散排列。功能导视与空间和谐共处,传递出不张扬的自然感——当使用者身在空间中,不需要导视指引时,它安静地与空间交融,呈现出不打扰的状态;当使用者需要指引时,它又会自然地在视线内跳脱出来,完成它指示的职责。这种“自然而然”的状态,也是设计所探索和传递的“自然”体验。

In 2021, we came to XLLD Creative Park and decided to work here, and at the same time, we were commissioned to start the signage design here.

XLLD Creative Park has a very strict and stubborn high standard for "light". The design takes "light" as the concept, the layout of signage system conveys the intention to illuminate with warm light with words from dense to sparse. In the functional guidance of the space, the text is endowed with invisible light sources one by one, and the information diffuses with the light, as if from the invisible into reality.