高原藏宝 Branding of GYZB

高原藏宝 Branding of GYZB

高原藏宝是铂鑫控股集团旗下的一款保健产品。设计为了突出其核心原材料来自高原藏区珍贵药材的卖点,品牌字体融入了藏文的特点。

作为高端保健产品,为了区别于市场上的产品,我们特别设计了便携装产品——雪茄筒造型。而完整的产品包装,我们设计了扁长锋利的天地盖盒子,内有亚克力的小包装。所有的产品包装,我们都做了类似苹果产品的氧化铝表层,极大的增加了产品的品质感。

对从设计到打样制作的全过程,我们严控每一个细节,让最后的成品有了非常好的效果呈现。

The brand is a collagen product by Boxin Holding Group. In order to highlight the selling point that its core raw materials come from precious medicinal materials in the plateau Tibetan area, the brand font incorporates the characteristics of Tibetan.

As a high-end health care product, in order to distinguish it from the products on the market, we specially design a portable product—cigar tube shape. For the whole product packaging, we design a flat, long and sharp top cover box with a small acrylic package inside. We have made an aluminum oxide surface layer similar to Apple products, which greatly increases the quality of the product.

For the whole process from design to proofing, we strictly control every detail, so that the final product has a quality presentation.

 

 

 

 

 

 

 

 

 

 

 

 

此项目侯颖在wx-design期间主导完成的项目 / This project was completed by Ying Hou as the Art Director during woring at wx-design.