IIFAA是蚂蚁集团旗下的互联网身份认证产业联盟，致力于围绕身份认证及生物识别技术,建立面向万物互联的可信连接，覆盖设备超过15亿。
我们为IIFAA进行了品牌视觉形象系统和logo motion的设计。IIFAA品牌是一个面向国际的品牌，视觉识别以小写字标iifaa为核心，传递品牌的亲和感；在字标的局部，将两个i的点相连，并基于此将更多不同大小的点进行连接，延展为品牌的视觉系统，以表达品牌“建立面向万物互联的可信连接”的初衷。
IIFAA is an internet identity authentication industry alliance under the Ant Group. It is committed to establishing a trusted connection for the internet of everything around identity authentication and biometric technology, covering more than 1.5 billion devices.
We designed the branding and logo motion for IIFAA. The IIFAA brand is an international-oriented brand. The visual identity is based on the lowercase iifaa, which conveys the affinity of the brand; in the part of the wordmark, the two points of “i” are connected, and based on this, more points of different sizes are added. Connect and extend the brand's visual system to express the brand's original intention of "establishing a trusted connection for the internet of everything"
