The Antone brand vision is the same vision system as the Ant Group ATEC conference. The brand text adopts lowercase and light colors to distinguish it from the ATEC conference.
The visual design of the brand is inspired by the "String Theory" of physics. The inner edge of core graphic – circular has multiple curved surfaces due to the vibration of the string, which is from the most basic unit of all matter in the String Theory -"Energy String". In this way, we express the concept of Ant Financial and ATEC Conference - to bring more equal opportunities to the world with the help of science and technology.