ATEC大会（Ant Technology Exploration Conference）是蚂蚁集团面向全球合作伙伴的前沿技术探索大会，是云栖大会的重要组成之一。
在2017年的品牌形象后，我们继续为2018年的ATEC大会创作视觉形象。品牌的视觉设计延续了ATEC-2017年从物理学“弦理论”转化的视觉系统，将弦振动产生的多层曲面“能量弦线”，以ATEC品牌icon为圆心向外扩散，以传达蚂蚁集团“暖科技，成就金融生活之美”的理念。在色彩以蓝色为主，加入一点点粉色，回应大会倡导的“暖科技”。我们也针对ATEC大会的五个关键词，进行了可视化及动态的传播，以使大会科技感的视觉基调更加统一。
ATEC Conference (Ant Technology Exploration Conference) is Ant Group’s leading technology exploration conference for global partners, which is one of the important components of the Apsara Conference.
The visual design of the brand is inspired by the “String Theory” of physics. The inner edge of core graphic – circular has multiple curved surfaces due to the vibration of the string, which is from the most basic unit of all matter in the String Theory -“Energy String”. In this way, we express the concept of Ant Group and ATEC Conference – to bring more equal opportunities to the world with the help of science and technology.
In terms of color, blue is mainly used to express the sense of technology, and a little pink is added to convey the concept of “Warm Technology”.
We also visualized the five key words of the ATEC conference to make the visual tone of the conference's sense of science and technology more unified. We visualized and dynamically disseminated the five keywords of the ATEC conference to make the visual of science and technology more unified.
