盈投置地是一家创意地产公司，「明日之城」是核心运行项目。我们作为盈投置地品牌设计顾问阶段，提出了以吉祥物IP进行品牌传播的策略，并由此创作了Aya和一系列的传播设计。
Aya是来自于一个盈投区域塘朗山上一只野山猪。Aya的名字来自人们看到惊喜时的感叹“Aya！”。我们赋予Aya更形象的人设，例如它有口头禅“aya！”，它的愿望是和人类交朋友，它有一遇西瓜就失去理智的怪癖，等等。
在持续多年的品牌和项目的日常推广中，Aya化身为各种不同角色，例如主持人、建筑师、生态保护者、摄影师等，从不同维度进行品牌传播，将盈投品牌骨子里的人文、创意的基因进行了可视化的趣味输出。
Yinno Land is a creative real estate company, and "City of Tomorrow" is the core operation project. As the brand design consultant for Yinno Land, we proposed the strategy of brand communication with the mascot IP, and created Aya and several communication designs.
Aya comes from a wild boar on Tanglang Mountain in Yinno area. Aya's name comes from the exclamation "Aya!" when people see something in a surprise. We give Aya a more vivid personality. For example, it has the mantra "aya!", its desire is to make friends with humans, it has the quirk of losing its mind when it encounters a watermelon, and so on.
Based on Aya's character, in daily promotion, we create Aya's 24 solar terms. Aya incarnates as a nature conservationist, artist, super foodie, etc., climbs high, fishes for the moon, and sticks to the autumn fat with his good partners in the Tanglang Mountain Nature Reserve, including leopard cats, praying mantis, jade rabbits, and mountain monkeys. The humanistic and creative genes of the Yinno brand are visually and interestingly output, allowing the public to know Aya, and shaping and strengthening the brand's creative value and social awareness.
