盈投置地是一家创意地产公司，「明日之城」是核心运行项目。我们作为盈投置地品牌设计顾问阶段，提出了以吉祥物IP进行品牌传播的策略，并由此创作了Aya和一系列的传播设计。
Aya是来自于一个盈投区域塘朗山上一只野山猪。Aya的名字来自人们看到惊喜时的感叹“Aya！”。我们赋予Aya更形象的人设，例如它有口头禅“aya！”，它的愿望是和人类交朋友，它有一遇西瓜就失去理智的怪癖，等等。
在2017年的Aya的24节气推广的基础上，2018年的节气海报，风格更加幽默，Aya继续扮演自然环境保护者、艺术家、超级吃货，与塘朗山自然保护区的好伙伴豹猫、玉兔、山猴，寒来暑往、等高纳凉，好不热闹……这一系列传播，将盈投品牌骨子里的人文、创意的基因进行了可视化的趣味输出，让公众认识了Aya，塑造强化了品牌的创意价值和社会认知。
Yinno Land is a creative real estate company, and "City of Tomorrow" is the core operation project. As the brand design consultant for Yinno Land, we proposed the strategy of brand communication with the mascot IP, and created Aya and several communication designs.
Aya comes from a wild boar on Tanglang Mountain in Yinno area. Aya's name comes from the exclamation "Aya!" when people see something in a surprise. We give Aya a more vivid personality. For example, it has the mantra "aya!", its desire is to make friends with humans, it has the quirk of losing its mind when it encounters a watermelon, and so on.
Based on Aya’s 24 solar terms promotion in 2017, the 2018 solar terms posters have a more humorous style. Aya continues to play the role of nature environmentalists, artists, and super foodies, and cooperates with Tanglang Mountain Nature Reserve’s good partners, leopard cat, jade rabbit, Mountain monkeys, hot and cold, waiting to enjoy the coolness. This series of disseminations visualize the humanistic and creative genes of the Yinno brand, let the public know Aya, and shape and strengthen the brand. Creative value and social cognition.
