盈投置地是一家创意地产公司，「明日之城」是核心运行项目。我们作为盈投置地品牌设计顾问阶段，提出了以吉祥物IP进行品牌传播的策略，并由此创作了Aya和一系列的传播设计。
Aya是来自于一个盈投区域塘朗山上一只野山猪。Aya的名字来自人们看到惊喜时的感叹“Aya！”。我们赋予Aya更形象的人设，例如它有口头禅“aya！”，它的愿望是和人类交朋友，它有一遇西瓜就失去理智的怪癖，等等。
基于Aya的人设，在日常的推广中，我们创作了Aya的24节气。Aya化身为自然环境保护者、艺术家、超级吃货等，与塘朗山自然保护区的好伙伴豹猫、螳螂、玉兔、山猴等，一起登高、捞月、贴秋膘……这一系列传播，将盈投品牌骨子里的人文、创意的基因进行了可视化的趣味输出，让公众认识了Aya，塑造强化了品牌的创意价值和社会认知。
Yinno Land is a creative real estate company, and "City of Tomorrow" is the core operation project. As the brand design consultant for Yinno Land, we proposed the strategy of brand communication with the mascot IP, and created Aya and several communication designs.
Aya comes from a wild boar on Tanglang Mountain in Yinno area. Aya's name comes from the exclamation "Aya!" when people see something in a surprise. We give Aya a more vivid personality. For example, it has the mantra "aya!", its desire is to make friends with humans, it has the quirk of losing its mind when it encounters a watermelon, and so on.
Based on Aya's character, in daily promotion, we create Aya's 24 solar terms. Aya incarnates as a nature conservationist, artist, super foodie, etc., climbs high, fishes for the moon, and sticks to the autumn fat with his good partners in the Tanglang Mountain Nature Reserve, including leopard cats, praying mantis, jade rabbits, and mountain monkeys. The humanistic and creative genes of the Yinno brand are visually and interestingly output, allowing the public to know Aya, and shaping and strengthening the brand's creative value and social awareness.
