f-a-n/泛建筑，是集建筑设计、城市设计、艺术家具设计及景观设计为一体的设计公司，擅长公共、泛文化类型的建筑及城市设计。f-a-n为for architecture norm的缩写，名称中的关键词norm代表对普世价值观和物理空间的探索，对人的共情和自然的包容。
f-a-n/泛建筑的品牌设计以连接符号“-”作为视觉基础元素贯穿视觉系统，以此表达f-a-n关注人，空间，自然三者相互的关系与联结的理念。在品牌色的选择上，使用了中性和具有包容性的灰色系。基于品牌名称关键词“泛”的核心概念和事务所多元的文化构成，我们为f-a-n设计了一套以文字排版为主的延展系统：设计可根据原本的文本长度，提取连接符长度比例，延展系统可根据不同的版面尺寸，等比缩放提取的连接符比例。这套可变的系统可以适配不同的版面和应用场景，很好地体现了“泛”的包容性。
f-a-n is a design company integrating architectural design, urban design, artistic furniture design, and landscape design.
The connector "-" is used as a visual symbol throughout the branding system to express the concept of f-a-n focusing on the relationship and connection of people, space, and nature. For the brand colors, we used neutral and inclusive grey tones. Based on the core concept of the brand name keyword "泛", we designed an extension system for f-a-n, which mainly focuses on text typesetting. This variable system can be adapted to different layouts and application scenarios, which deeply reflects the inclusiveness of "泛".
