XC 2018AW时装发布会 FASHION SHOW

XC 2018AW时装发布会 FASHION SHOW

XCOMMONS于2019春夏上海时装周期间,推出最新主题时装发布会——Journey of E/Motion,呈现了WHM、Digest Design Workshop、Chalayan、XIMONLEE、HAIZHENWANG五位时尚设计师的SS19全新服装系列。

我们为此次发布会进行了视觉传播平面和动态、空间视觉延展和微信推广设计。视觉主体为一颗会以磁场共振的动态产生形态变化蓝色“星球”。每一次的共振代表一位时装设计师的发声,五个共振星球共同构成了Journey of E/Motion的2019年春夏的小宇宙,形成了可分可合的动态视觉系统。

XCOMMONS launched a fashion show - Journey of E/Motion during the 2019 Spring/Summer Shanghai Fashion Week, presenting the new SS19 clothing series of five fashion designers from WHM, Digest Design Workshop, Chalayan, XIMONLEE, and HAIZHENWANG.
We designed the visual,motion and Wechat promotion for this show. The subject of vision is a blue "planet" that a satellite generates amplitude changes dynamically with magnetic resonance. Each resonance represents the voice of a fashion designer. The five resonance planets together form the small universe of Journey of E/Motion in spring and summer of 2019, forming a dynamic visual system that can be separated and combined.