上海汽车博物馆国车展 EXHIBITION FOR SHANGHAI AUTO MUSEUM

上海汽车博物馆国车展 EXHIBITION FOR SHANGHAI AUTO MUSEUM

展览“70年, 我们路过的光阴——国车生活展”,是中国首家专业的汽车博物馆上海汽车博物馆年度特展。展览呈现了70年以来国人的汽车梦想和时代风貌,分为红旗飘飘、劳动最光荣、小时光、行与归、人生见证、新潮滚滚等不同主题。
我们从展览概念规划开始,将整个不同主题板块融入到红色的“时代的跑道”,各时代的代表汽车在不同时代的跑道上并驾齐驱。在每个部分的视觉表达均基于相应主题,创作了老上海风格插画、反映时代特点的场景和互动装置等,观众在抽象和具象的场景中行走,身临其境的感受不同时代的汽车生活记忆。

"National Automobiles in Seven Decades" is the annual special exhibition of Shanghai Automobile Museum. The exhibition presents the car dreams of the Chinese people and the style of the times over the past 70 years. It is divided into different themes such as When The Dreams Began, The Glory of Labor, Our Happy Times, Life Witness, and The New Wave.
We start from the conceptual planning of the exhibition, and integrate the entire different themed panels into the red "Runway of the Times". Representative cars of different eras keep pace on the runways of different eras. The visual expression in each part is based on the corresponding theme, creating old Shanghai style illustrations, scenes reflecting the characteristics of the times and interactive installations, etc. The audience walks in abstract and concrete scenes and feels immersively car life of different eras memory.