济宁城投导示 SIGNAGE OF JNCT

济宁城投导示 SIGNAGE OF JNCT

济宁城投控股集团有限公司先后承建了一大批省市级重点项目,文化中心成为济宁新地标,美术馆入选2019年全球最受瞩目的十座博物馆,对完善城市功能、促进经济社会发展发挥了积极作用。

在导视设计中,我们提取了济宁城投极具识别性的建筑外立面线条为核心元素,进行了英文字母及罗马数字的设计。考虑到济南城投的企业性质及行业属性,在字面选择上,我们在选用了线条较粗的字体,体现稳重感。色彩选择上,我们使用了深灰色,以体现建筑的行业特征。在一部分导视设计中,选择以导视在视觉上嵌入楼体,不过分张扬的同时保留设计感。导视的视觉整体呈现一种稳重端庄的信任感。

In the signage design of JNCT, we extracted the highly recognizable architectural shape of JNCT as the core element, and designed the English fonts and numbers accordingly.

Taking into account the industry attributes of the company, we chose fonts with thicker lines to reflect a sense of stability. In terms of color selection, we used dark gray to reflect the industrial characteristics of the building. In some of the signages, we chose to visually embed the signage into the building to keep the sense of design while remaining calm.