⽩鹭湾美术馆⼩镇的使命是重塑⼈与⾃然的关系，项目邀请西泽立卫、石上纯也、藤本壮介、何塞·赛尔加斯、张轲等十多位国内外顶级建筑设计大师，以自然为底色，于绝美稀缺风景地之上，共同打造白鹭湾美术馆小镇，重新定义文旅小镇。
白鹭湾美术馆小镇的品牌logo图形，像是一个充满生命力的亦动亦静的有机体，有自然流动的亲切感，又有似曾相识的熟悉感，像一滴水、一棵树、一座山、一个人。在字体设计中使用了具有现代感的中文字体。Logo图形同时也作为品牌超级符号使用，增强白鹭湾美术馆小镇自然感的印象。我们相信，大自然已为人们创造出最独特美丽的形态，这个图形就像是自然中的一粒种子，层层舒展，在这片土地上孕育出自然、艺术、生活、生命之美。
Bailwan Art Museum Town devotes to reshaping the relationship between humans and nature. This project is jointly built by many top architectural design masters from all over the world, including Nishizawa Ryue, Junya Ishigami, Sou Fujimoto, José Selgas, Zhang Ke and others. They came together to build Bailwan Art Museum Town, with the aim of redefining the cultural tourism town.
The logo of the Bailwan Art Museum Town feels like a dynamic and static organism full of vitality, with a natural flow of intimacy, like a drop of water, a tree, a mountain, and a person.
We believe that nature has created the most unique and beautiful form for people. The logo is like a seed in nature which is showing the beauty of nature on this land.
