在雪莲亮点文创园的导视设计中，除了功能导示，我们特别选择了一些灰空间，以诗歌为媒介，以更具有人文色彩、与人产生沟通与交流、引起情感共鸣的方式，进行了品牌文化空间的体验设计。
基于“自然”的核心概念，我们将诗歌排版与具有自然意向的图形场景结合，借诗歌的韵律传递自然印象。以 “风”的自然体验为例，我们通过文字信息，构成了一些“风之印象”空间，例如“云淡风轻”、“春风拂柳”、“风吹叶落”、“风吹草动”、“湖面微波”、“山谷来风”等。雪莲·亮点的品牌文化空间设计，希望通过使用者在空间中行走、驻足、闲坐、交流时的精神体验，促成空间和信息成为个体自我的延伸和对话。
In the signage design of XLLD Creative Park, we also chose some gray space to design. In these places, we use poetry as a medium to carry out the experience design of the brand cultural space in a more communicative and emotional way.
Based on the core concept of "nature", we combine poetic typography with graphic scenes with natural intentions to convey natural impressions through the rhythm of poetry. Taking the natural experience of "wind" as an example, we have formed many spaces of "impression of wind" through text information. In the design of XLLD Creative Park's brand culture space, we hope that through the user's experience in the space, the space and information will become the extension and dialogue of the individual self.
