高北十六品牌形象  BRANDING OF BLOCK 16

高北十六品牌形象 BRANDING OF BLOCK 16

高北十六创意园,前身为成立于1993年的「东方信息港」,2017年由盈致未来文创进行改造,成为以与国际院校合作(同济大学设计创意学院、麻省理工学院等)为核心、以创意驱动产业发展的未来生活方式孵化场所。
我们为高北十六进行了品牌视觉形象系统和导示系统的设计。设计以简洁粗重的“16”作为视觉主体,黄色、黑色的组合,和交错的信息“胶带”,共同构成了高北十六作为工厂改造为创意园区的强烈和浓重的视觉基调。而在园区建筑和陈设中大量黄色的使用,则是在策略上以最低成本,谋求最大的视觉冲击力和传播。

BLOCK 16 Creative Park, formerly known as the "Oriental Information Port" established in 1993, was transformed by YINNO Future in 2017.
We design the branding and signage system for BLOCK 16. The design uses the simple and heavy "16" as the main visual. The combination of yellow and black and the interlaced information "tape" together constitute the strong visual tone of BLOCK 16 as the factory transformed into the creative park. The use of yellow in the park buildings and furnishings is to achieve the greatest visual impact and communication with the lowest cost in strategy.